Blobb Serviced Apartments - Conceptual Design & Branding

Naming a serviced apartments is a bloody tough job. And giving it a unique personality is another matter altogether.

Blobb was a classic case of working backwards - defining the personality first and then the name. Positioning the brand as a haven for privacy, we wanted to appeal to the overseas corporate professional to think of us as a getaway from the humdinger of the daily grind. Like living in a bubble. Hence, the name automatically flowed - Blobb!

Everything else naturally progressed from the brand personality that we developed. It was a very satisfying project for us at Blinking Dots and Blobb is all set to launch this month in grand fashion