Durga Ghee - Brand Packaging Design

ne of our most compelling work was delivered for Durga Ghee, a very well known ghee brand from the prestigious Crane Group. The idea was to give a modern look to their traditional packaging, without tampering with the existing brand recall. The new designed featured a combination of mandalas, floral motifs and took on a golden wheat color to mimic the unique color of Durga Ghee. The assignment included the design of both packets as well as jars of different sizes.

Durga Ghee traditionally caters to the families in AP, Telangana, Karnataka, Tamil Nadu and Orissa. To see our work travel to households in India and become a part of their every day life gives us immense pride.