Hello Kidney - Hospital Branding & Visual Identity

𝗛𝗲𝗹𝗹𝗼 𝗞𝗶𝗱𝗻𝗲𝘆 - a first of its kind connected health platform for kidney ailments with a national footprint. When they approached us for creating their visual identity, we had to balance the sophistication of a digital platform and the needs of the common man.

Using the elementary colors of red and black, we created a visual identity that was simple, elegant and stayed true to the expectations of the client!