DRoof Indie Cafe - Branding & Visual Identity Design

Designing for a restaurant brand is easier said that done. It's an exercise that has to combine simplicity, memorability and 'cool' quotient in one identity. One such challenge presented itself when 𝗗 𝗥𝗼𝗼𝗳 - a cafe/pub was to be launched at Hyderabad.

Taking the core idea of a roof top cafe as a vital differentiating factor, we designed the entire identity around a simple roof icon, which was extended beautifully into all the brand extensions. It ticked all the boxes of expectations that the client had, considering he was in a very cut throat marketplace that didn't forgive any lapses in how start up brands looked first up. For us at Blinking Dots, it was a rich learning experience that gave us lots of confidence.