Critical Rescue Mission Society - Naming & Visual Identity Design

Administering critical care moments after an accident happens is a life saving skill. When a group of volunteers wanted to help train and sensitize people on the need for critical care, Blinking Dots created this meaningful identity right from naming, crafting the positioning, the brand promise, iconography, color palette and the first set of advertising. The brand came alive right before our eyes and is today changing people's lives for the better!